Better Marketing for a Better World special issue: Sustainability and Climate Concerns
The Special Issue of the Journal of Marketing on Better Marketing for a Better World (BMBW) brings together wide-ranging research to assess, illuminate, and debate whether, when, and how marketing contributes to a better world.
The aim of the BMBW initiative is to build community and support the development and dissemination of knowledge on how marketing can improve lives, sustain livelihoods, strengthen societies and benefit the world at large.
Join the BMBW initiative and authors of the JM Special Issue in June for a discussion on Sustainability and Climate Concerns:
- 9 June: Sustainability and Climate Concerns Register here
In the first hour, the authors will discuss the inspiration for their research, the implications of their findings for practice, and ideas for future research. In the second hour, participants will be invited to an intimate discussion and networking opportunity with the authors and other scholars and practitioners.
Three additional forums will follow – be also very welcome to join following the links:
- 16 June: Economic and Social Empowerment Register here
- 21 July: Health and Well-being Register here
- 28 July: Prosocial giving Register here
The Wheeler Institute for Business and Development at London Business School is the official partner of the BMBW initiative.